The lingerie brand Victoria´s Secret have crossed the ocean to open the first 2 stores in London (and outside USA) few months ago. My favorite is the flagship branch in Bond Street: a huge place to wander around and feel like an angel in the 40,386 square-foot distributed in 4 floors (they have a smaller shop in Westfield Stratford too).
The decoration is very special: lots of colours, stripes, baroque style lamps with plenty of crystals, flowers, printed wallpaper, huge screens, mirrored walls, beautiful stairs and plenty of pictures of previous shows on the walls (so I am sure your boyfriends or male friends wouldn´t mind to have a look inside ;)
The pictures speak by themselves, all I can say is that if you visit London and like fashion you can´t miss it. You will find most of the Victoria´s Secret collections there: lingerie, sleepwear, beauty, Pink, etc.. and probably you will leave the shop with one or two of their signature pink striped bags.
To celebrate their openings in UK you can find some knickers and bras with London prints of them…not my cup of tea, but, maybe´s someone else´s is.
If you are a VIP you can go straight away to the fourth floor where there are some private rooms and special services (and I would visit the toilets because they look like if they were from a luxury hotel, no details missing).
More over you can find costumes of the 2011 catwalk show inside the store and in the shop windows. They are full of feathers and swarovski crystals as the ones that Doutzen Kroes, Adriana Lima, Cara Delevigne, Miranda Kerr, Jourdan Dunn and Lily Donaldson were wearing yesterday at Victoria’s Secret Fashion Show in the Lexington Armory, New York.
Did you like the brand before it arrived to Europe? Have you been already at the London stores?
Pictures: Alicia Prados
Shirt: Zara AW12
Necklace and t-shirt: H&M (old)
Bag: Mango (old)